Exabytes eCommerce Conference 2012 – Day 2
Date: 5 July 2012
Venue: Berjaya Times Square Hotel, Kuala Lumpur
Exabytes eCommerce Conference day 2 began with full anticipation. After a long night rest, participants and Exabees were ready for another full day of learning and sharing. Registration and networking started between 8.30am – 9.15am before Felix Lee, the head of Easy.my took the stage to begin the first talk of the day on Easy.my features. Easy.my, a brainchild of Exabytes is a hosted eCommerce solution which allows users to create their online stores and sell on Facebook instantly. In the presentation which was accompanied by a demo aimed to give the audience a hands-on experience in building their own web stores, many were impressed by the easiness and the special features of Easy.my which included the integration of Facebook account into online store, 2-click easy installation, integrated shopping carts and payment gateways, auto-generated letterheads, professional invoice and receipt design, drag and drop feature, self-insert logos / images and many more.
Subsequently, Desmond from City-Link Express stepped forward to talk about “Courier Service for Your Online Business.” Courier service is undeniable a part of a successful online business as online purchases are usually followed by product delivery for most tangible products. Desmond gave the audience a picture on how City-Link Express could greatly help in enhancing customer service of an online business.
After that, we took a break for refreshment to better prepare ourselves for the next sharing of our esteemed speakers. Some delicious local cuisine and assorted French pastries were served and this was also the time many grabbed the chance to have a closer interaction with our speakers. The conference resumed at around 11.15am and soon we found ourselves in the next open forum discussion – “How to Shoot Photos That Sell”. While Siew Kay, an experienced photographer who is based in Penang and KL shared with us her thoughts on the photos that best describe products or services on a web store, Yu Liang, an enthusiastic photographer revealed to us the golden rules of shooting good photos. Finally, Vickson Tan, the product photographer and web designer of Exabytes, aka an expert in Photoshop told us his secret in producing the winning product photos for Exabytes.
Soon lunch was served. Since ‘variety is the spice of life’, this time savory dishes such as Oven Baked Tandoori Chicken Boxing and Wok Fried Char Koay Teow, etc were prepared to pamper our taste buds. As usual, participants, Exabees and the speakers were seen mingling around while tucking in the mouth-watering food.
The first talk right after the delicious lunch was “Income Tax and You” focused on eBusiness. Ms Aishah binti Aman, the Director of e-Commerce Division of Malaysia’s Tax Compliance Department was there to share with us on this topic, based on her 30 years of experience in the department.
Coming up next was the last open forum discussion of eCommerce conference which led us to contemplate the importance of branding for an online business entitled “Your Powerful Publicity Channel – Social Media and Group Buying”. In this forum discussion, Christopher Wee, the Head of Strategy of Says.my shared on how to use social media such as Facebook to build eCommerce business branding. Clarence Leong, the Co-founder of EziVoucher was the second one to stepped forward, sharing with us the powerful of group buying portal to create the viral effect among target market. Last but not least, Wilson Quah, the Co-founder and Product Manager of Milk-A-Deal gave us his thoughts on how group buying portal affect the customers buying behaviour.
Followed by the final open forum discussion was the much anticipated lucky draw session of day two. We are extremely thankful to SME magazine, Business Media Internation, MAD Incubator and Ms Siew Kay for sponsoring 1-year free subscription (proudly by SME magazine), 2-day ITX Asia Conference ticket (proudly by Business Media International), BizStart’s T-shirts (proudly by MAD Incubator) and XO2 hi-mircofibre (proudly by Ms Siew Kay).
When the clock struck five, refreshment was again served before the conference finally came to an end. As the organizer of this memorable and meaningful event, we at Exabytes and Easy.my would like to extend a big thank you to our participants including those who came from overseas such as Korea and Singapore, our esteemed speakers for their precious time as well as Exabees for their great effort in bringing this special event to everyone!
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